Business Cards Used for Marketing

Jan06

Business Cards Used for Marketing

Business cards are an excellent resource for not only people that would like to have every employee remembered, however also a great way to get your business out there. They provide many methods to spread the word about your business, and to provide many opportunities to hand them out in person and leave them behind in public places. Below are some of the top tips to ensure you get the most out of your business card marketing.

Consider Images - Always be sure that the images that you include on your business cards all correlate to other pieces of your marketing materials. That means that images you include should be the same images that appear on your website, postcards and flyers.

Match the Design – Be sure that the design of the business cards are something that will fall in line with all of your other marketing collateral. This is imperative for not only developing greater brand recognition, but also for have great amounts of brand recall. Both of these outcomes not only positively affect your business, but will also help you in increasing the credibility of your brand. These will also help in ensuring that you get more for your money, and that all of the marketing pieces support each other the same way.

Pay Attention to Shape – Try to have the shape be a die cut pattern. By having a shape that is unique you are not only standing out, but you are positioning yourself as a creative business. Being a creative business will help in positioning yourself as a creative thought leader, and also help in being viewed as a business that stands above the fold in terms of creativity and engagement.

Understand the Copy- Try to have the copy be as concise as possible. Having short copy will help in not only getting your main points across, but will also help in letting he reader connect with your marketing materials. Just try to think of three main points that the business card will revolved around and go from there. This will help to ensure that your marketing speak is consistent with all of your other pieces too.

Layout is Important – Make sure that the lay out is something that is clean and simple. By having clean and simple lines, you are better able to draw attention to what matters most. So think of ways to simplify your business card as much as possible and you will succeed in getting the attention you want.

When you are done be sure to get feedback from friends, family and coworkers and their feedback is very important.

Are Postcards worth it?

Jun11

Aide from plastic business cards or any business cards, let’s talk about postcards. Postcards move us.

Since its introduction up to the present time, postcard is still one of the best medium of communication. We can recall that postcards were used as means for brief communication. It was the best choice then because they are light and inexpensive.

Nowadays, postcards are not only used to express our hi’s and hello’s, it is now popularly used as a marketing tool. Whenever there is an upcoming event, a product launching or a new service to be made available postcards can be your reliable ally.

Postcard is a great way to market tourism. Just by mailing them, you can make people desire to travel. Just by using luscious pictures, you can make people starve with food cravings. Just by making your business known to your target, makes the latter long for it.

Sense of seeing is pretty powerful. It can drive other senses crazy. In fact, it can lead them to ludicrous wants. That power is also imbibed in postcards.

Postcards are most effective when done in full color. 4 color postcard printing adds dimension and create dramatic effect to your postcards. One or two-color printing may be too plain and simple for your artwork might as well use the color process that can bolster your postcards aesthetic as well as functional value.

In deciding whether to use 4 color postcard printing or not, you have to weigh first its pros and cons. Clients, designers and printers are more at ease with this printing process. It maximizes design flexibility. In fact, it can create an almost limitless palette. However, this process can be a bit expensive compared to one or two-color printing. It can go as high as 4 times the price of a two-color printing job.

4 color postcard printing is good for postcards because it brings out brilliant images. It uses four pieces of film – cyan, magenta, yellow and black. Each color uses one film. Two-color printing is cheaper because it only uses two films. Thus, it takes less stripping and plating. Moreover, it will only take little time in order to finish the printing job.

Exact colors can also be produced with the use of Pantone Matching System. This process is often resorted to create accurate colors that match the company’s logo or traditional design. This process may seem the most costly. However, if you want exact colors, try this.

Understanding Business Letter Etiquette

May30

Business etiquette is really concerned with building relationships founded upon courtesy and politeness between business personnel. Etiquette, and especially business etiquette, is a means of maximizing your potential by presenting yourself positively.

Writing a business letter is not simply a matter of expressing your ideas clearly. The way you write a letter and the etiquette you employ may have a significant impact on your success or failure in business.
Failure to observe correct business letter etiquette can result in you adopting an inappropriate tone, causing offense or misunderstandings, lack of clarity or purpose and hostility or soured relations.
The foundation of good business letter etiquette is ‘Think before you write’. You should be considering who the letter is addressed to, how and why? This will then influence style, content and structure.

Here we cover some of the main issues relating to good business letter etiquette:

Addressing the Letter

Always make sure you have spelled the recipient’s name correctly. It may sound simple, but you would be surprised at how many people fail to do so. The recipient’s name should include titles, honours or qualifications if deemed necessary.

Many people use the ‘Dear Sir/Yours Faithfully’ formula when addressing the receiver. Although this is acceptable for routine matters it is impersonal and should not be used when dealing with those you know, queries or complaints. With these the ‘Dear Mr…./Yours Sincerely’ formula should be adopted.

Once a certain level of familiarity is reached it is not considered bad etiquette to use phrases such as ‘Kind Regards’ or ‘All the best’ at the end of the letter.

Being Confidential

If the content of the letter is sensitive, personal or confidential it must be marked appropriately. Marking the letter ‘confidential’ will suffice in highlighting this fact. If you only want the letter read by the receiver without the interception of a secretary or PA, mark it as ‘Private’, ‘Personal’ or ‘Strictly Confidential’. If you have received such a business letter it is good etiquette to reciprocate and ensure that all future correspondence is kept at that level of confidentiality.

Style to Pay Attention to

Proper business letter etiquette requires that a consistent and clear approach, combined with courtesy, be employed. As a rule of thumb, aim to keep all business letters formal in style. Even when the receiver is familiar to you, it is advisable maintain a certain level of business etiquette as the letter may be seen by others or referred to by a third party in the future.

However, this does not mean you should use long or uncommon words to express yourself. This merely looks odd and makes the letter unreadable. It is best to read a letter first and consider whether you would speak to that person face to face in the same way. If not, then re-write it.
Letters should be signed personally. It looks unprofessional, cold and somewhat lazy if a letter is left unsigned. However, having a secretary or PA sign on your behalf is not considered a breach of business etiquette.

Do not Forget Humour

Humour can be used in business letters but only when the writer is completely positive the recipient will understand the joke or pun. From a business etiquette perspective it may be wise to avoid humour. This is because firstly, the letter may be read during a crisis, after receiving bad news or on a sombre occasion. Any other time the humour may have been appreciated but under these circumstances it may dramatically backfire. Secondly, the written word is open to misinterpretation. Your sarcastic or ironic remark may be taken the wrong way. Thirdly, it is possible that the letter may be read by a third party who may deem the humour inappropriate and pursue a complaint of some sort.

Responding

Good business letter etiquette calls for letters to be responded to promptly or within certain guidelines. This may normally be considered as 5 working days. If this is not possible then some sort of acknowledgement should be sent either by letter, fax, phone or e-mail.
Always use reference numbers or clearly state the purpose of the letter at the top, for example, ‘Re: Business Letter Etiquette Enquiry’. This allows the receiver to trace correspondence and immediately set your letter within a context.

When replying to points or questions the proper etiquette is to respond in the same order as they were asked.

Managing Conflict

Letters are often an arena for conflicts or disputes. Even in these circumstances there are rules of business letter etiquette that should be adhered to.

If you initiate the dispute then,

1) Explain and set out your case simply and clearly to the most appropriate person, 2) Offer information that may be required by the other party to help answer questions, 3) Indicate a time scale by which you expect a reply or the matter to be resolved.
If you are receiving the dispute then 1) inform senior colleagues who may be affected or who may be able to offer assistance,
2) Submit all replies in draft form for a senior colleague to check, 3) Stick to the facts and the merits of the case and do not allow emotions to become involved, 4) Be polite, patient and courteous.
Using business etiquette in all matters and especially in business letters will ensure you communicate effectively, avoid misunderstandings and maximize your business potential.

Business Cards and the Future

May16

For a while business cards have been a very popular way to solidify a contact. Printing of the cards has gotten to be more quality for less money and so everyone has a business card. Back in the day it was a phone number and maybe a fax number if the office was real up and coming on the technology scene. Now technology has taken over business to the point that it is a valid question whether or not there will be business cards in the future.

Are they really crucial? Well at one time yes it was a great idea and people actually held on to a business card and used them as a contact card that they would pop in their rolodex. Now no one has a rolodex and it would take just as long to look someone up in the online yellow pages than it would to flip to the right rolodex file to look up a name and a number. So basically I think that they are out as we know them.

That is not to say that they are out for good. No technology has a way of finding a way to stick around. Now we are seeing business cards in the form of mini cd-roms that not only have the name and address but also a personal introduction to the person and work of the giver as well as a overview of the company for which the donor works. This can be as simple as a pdf file or as complicated as an animated tour with interactive features.

We are also seeing things like an electronic business card that can be sent to one another with wireless connections between portable digital devices. This is becoming the thing to do and the business card can automatically update a contacts list in that person’s default email software.

So the little paper business card that used to be all the rage is phasing out but the concept is not dead. Rather it is taking on a life of its own with technology and ingenuity being its vitality. Who knows maybe in the not too distant future we will have holographic business cards that can be sent from the chips in our wrist that also contain all the other information that we used in our daily life including our shopping lists and bank account information. However, in the mean time paper business cards have evolved to plastic business cards. But what will take its place after that? Technology will surprise us.

What to Consider When Ordering Business Cards

May02

As you are probably aware, business card trading in the business industry is a common and normal practice usually among business owners and corporate CEOs. This process is one of the marketing tools that show the front line image of every business entities. The cards are being used to create the first contact with the existing customers and the target market at the same time.

It’s crucial for a business card to achieve printing results that will produce cards that are creative and practical in terms of getting you the inexpensive full color effect. But usually we find it hard to choose what type of services does our business card needs.

Taking consideration of the services offered by different print shops in town, try to prefer the one that have a digital art studio which has extensive graphic design process and printing equipment that are technologically savvy. With this service, it ensures to provide you outputs at the soonest time possible. Thus, from traditional offset printing services to custom printing services, you can rely on the benefits that digital printing technology can provide.

Premium materials are also needed to achieve the desire quality output for your cards. Don’t just settle for a cheaper printing cost if the quality of your business card is compromised. Be wise to pick for the right commercial printing company to do the job for you. Of course professional service of a well-trained team is a vital component for the realization of good and effective business cards. Lot of skills and knowledge are required to accomplish such quality and creative works.

These are but among the few services a commercial printing company offers. Make sure that when you choose the service of a printing company remember that you are not only to prefer the quality and affordability of the job but most importantly the excellence and perfection it will give for your business card!

Increase Your Sales with Business Cards

Apr24

What is the best way to get your business out there? A business card is a great way to introduce your company name to a potential client and then in turn they will always have your name and number handy. This brings your company into your client’s world as a household name for your customers for their future needs or as a word of mouth company to pass on to their friends and family. Business cards that boost your sales need to be given out to every person you come in contact with or anyone who becomes interested in your company and the service that you provide. A business card should also have an eye-catching design and it should be memorable to help your business profit more.

Let’s say that you are in the legal business. A business card is extremely necessary in that line of work. Your name will be remembered when your customer is given your card and then they will have it to keep around and refer to when necessary. There are several templates available online that will give your business card the look that you want. Law related business cards can convey the message that you are an attorney or work at a law firm as a paralegal or anything related. You can have law related designs on your business card such as a background of an old court house, or anything relevant to the industry. Definitely consider adding clip art to your business card if you want a simple, yet effective design for any industry or business you are in.

There are magnetic business cards that give your customers the assurance that they can place your card on the refrigerator and forget about it. Then the next day and a couple of weeks later your business card will still be around when the needs of your services are required. Your business card is not just another boring paper card. It has a feature that is almost guaranteed to get you business and boost your sales. Magnetic business cards are easily accessible and are a lot harder to lose, once you stick them and forget them. The refrigerator is not the only surface that your magnetic business card will stick too. File cabinets, lockers, and even cars can become places of advertisement for your business, its services and products.

The Business Card with the Strong Message

Apr17

Isn’t it a nice feeling to have your name in print for the first time? This is not just any ordinary printing with your name and details. They are your own business cards. Any other of these cards would contain names, addresses and contact numbers. That would be the typical business card.

Nowadays, business cards are made into marketing tools to promote the owner’s business and a source of advertisement that serves as reminders for people reading them. As small as these cards may see, they have been a necessity for information getting since then. These have become the perfect equipment for entrepreneurs to be able to get clients and stay of their competitors.

As a marketing tool, these small prints need all the marketing strategy they can get to maintain effectiveness. Using all the right techniques with the modern machines, you have made the perfect business card. This would mean that you have gotten the attention of the holder. The next big thing to be considered is the content of the card. Does it appeal as much as the designs do? The most commonly overlooked marketing factor in business cards is the message that the card conveys. What does it say to the people who read them?

Having the best appearance and designs do not always guarantee customer response using these cards. It’s crucial to note the words that are used to describe the business, its products and the services rendered.

To begin with, the slogan or logo should be able to make the reader isolate your card from others. People tend to just set aside these cards along with other cards and files, to be searched on later when the need arises. Making your card as unique and a standout would distinguish it from those others. When the time comes for it to be of use, something about the card that the readers have seen would come to mind and they would remember that certain card. It could be the printed words, or the drawings that are inherent in them, or a design that was stuck to memory. Or the contents. It gives them a good reason to choose and call you.

A bottom line that is irresistible would definitely arouse enough interest to set you apart from the rest. An example is phrases that offers discounts, new products and promos. These can guarantee customers coming and going back to know more. Putting motivational lines that opens the door for them to respond to you is also a must. It is best to not let customers left hanging in confusion as to what to do next after reading your cards. Guide them on what to do next by giving hints about it in your cards. There is always no harm in a bit of guidance.

Business cards may be small and seemingly insignificant, but they are also easy carriages. What’s more, they are continuously being passed on. You never know who its next holder would be.

Business Cards Printing Gets Corporate Identity Out the Easily

Apr09

Business cards importance in the business industry cannot be over emphasized at all. As a matter of fact, it is the foremost tool used by businessmen and other business enthusiasts for networking their products and services.

No one can deny the blatant fact that competition nowadays is pretty stiff. Anyone who takes it for granted and not lift a finger to compete will be way left behind. This is the very reason why businessmen and their pools of marketing experts are planning a wise and easy strategy to capture their target market. They are poring over marketing tools and advertisements. They want to conquer the mass media. But what is the easiest way to reach the top? Is it worth spending a lot of money?

As far as big companies, spending a big sum is of no worry. Obviously, they have the finances. Networking and marketing are essential to them to keep the goodwill and corporate identity. However, to starting businesses and to those still struggling, networking and marketing slash the pocket. Thus, making known their corporate identity is taxing for them. They cannot subscribe to pompous ads. They cannot spend more than what they have thus, an inexpensive alternative must be sought. Good thing we have handy and effective business cards to back them up.

Business cards may seem so tiny but they have the influence to boost your business. They are not only effective but inexpensive as well. Compared to other networking and marketing tools, business cards are far more effectual and practical. Nevertheless, they must pass quality and meticulous planning, printing and distribution process so as to achieve their full potentials. Planning is the key factor why we have effective business cards. It is the initial phase where we get to conceptualize what we want to come up. Business cards printing is an essential phase in the undertaking. The design, colors, images and logo of business cards must instantly reflect the corporate identity of the business. The design and printing process must be of high-quality to have an excellent outcome. Bear in mind that catchy, meaty and functional business cards grab the thing that you desire most. Finally, business cards have to be delivered. But one common mistake interferes in the smooth-sailing process. This mistake must be avoided at all cost. And what is this big mistake? It is distribution to the wrong persons. Hence, give business cards to your real business leads. Or else you will just be throwing away your your money that you had worked hard for.

Understanding Business Etiquette

Apr02

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Whenever you are doing business abroad, it’s very important to realize the local culture. Culture includes areas such as a country’s values,norms, behaviours, food, architecture, fashion, art among many others. Nevertheless, one area of culture that is important for the international business person is etiquette.

It is crucial to understand business etiquette because it allows you to feel comfortable in your dealings with foreign friends, colleagues, clients or customers. Just by knowing what to do and say in the right places will help build trust and open lines of communication.

One aspect of etiquette that is of great importance internationally is the exchanging of business cards.

In North America or Europe, the business card has little meaning other than a convenient form of capturing essential personal details. However, in other parts of the world the business card has very different meanings.

For instance, in Japan the business card is viewed as a representation of the owner. Therefore proper business etiquette demands one treats the business card with respect and honour.

Below we have provided you with a few examples of international business card exchange etiquette that may help you on your business trips abroad.

Here are Some Tips that Involve General Business Card Etiquette Tips

Business cards are an internationally recognized means of presenting personal contact details, so ensure you have a plentiful supply.
Demonstrating good business etiquette is merely a means of presenting yourself as best you can. Failure to adhere to foreign business etiquette does not always have disastrous consequences.
When travelling abroad for business it is advisable to have one side of your business card translated into the appropriate language.
Business cards are generally exchanged at the beginning of or at the end of an initial meeting.
Good business etiquette requires you present the card so the recipient’s language is face up.
Make a point of studying any business card, commenting on it and clarifying information before putting it away.

Business Card Etiquette in Japan

Invest in quality cards.
Business cards are exchanged with great ceremony.
Always keep your business cards in pristine condition.
Treat the business card you receive as you would the person.
Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.
During a meeting, place the business cards on the table in front of you in the order people are seated.
When the meeting is over, put the business cards in a business card case or a portfolio.
Business cards are always received with two hands but can be given with only one.

Business Card Etiquette in China

Have one side of your business card translated into Chinese using simplified Chinese characters that are printed in gold ink since gold is an auspicious colour.
Ensure the translation is carried out into the appropriate Chinese dialect, i.e. Cantonese or Mandarin. Hold the card in both hands when offering it.
Never write on someone’s card unless so directed.
Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.

Business Card Etiquette in India

If you have a university degree or any honour, put it on your business card.
Always use the right hand to give and receive business cards.
Business cards need not be translated into Hindi as English is widely spoken within the business community.

Business Card Etiquette in the UK

Business card etiquette is relaxed in the UK and involves little ceremony.
It is not considered bad etiquette to keep cards in a pocket.
Business cards should be kept clean and presentable.
Do not feel obliged to hand out a business card to everyone you meet as it is not expected.

It is absolutely crucial to understand business card etiquette when traveling abroad for business.

The Advantages And Disadvantages Of Using Plastic Business Cards

May10

Businesses are turning to plastic cards more and more today, and for good reason. There are some really good advantages to using plastic instead of the traditional stock paper cards, but there are also some disadvantages as well. In order to decide for yourself which is right for you, here are some things you should know about them.

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