Are Postcards worth it?

Jun11

Aide from plastic business cards or any business cards, let’s talk about postcards. Postcards move us.

Since its introduction up to the present time, postcard is still one of the best medium of communication. We can recall that postcards were used as means for brief communication. It was the best choice then because they are light and inexpensive.

Nowadays, postcards are not only used to express our hi’s and hello’s, it is now popularly used as a marketing tool. Whenever there is an upcoming event, a product launching or a new service to be made available postcards can be your reliable ally.

Postcard is a great way to market tourism. Just by mailing them, you can make people desire to travel. Just by using luscious pictures, you can make people starve with food cravings. Just by making your business known to your target, makes the latter long for it.

Sense of seeing is pretty powerful. It can drive other senses crazy. In fact, it can lead them to ludicrous wants. That power is also imbibed in postcards.

Postcards are most effective when done in full color. 4 color postcard printing adds dimension and create dramatic effect to your postcards. One or two-color printing may be too plain and simple for your artwork might as well use the color process that can bolster your postcards aesthetic as well as functional value.

In deciding whether to use 4 color postcard printing or not, you have to weigh first its pros and cons. Clients, designers and printers are more at ease with this printing process. It maximizes design flexibility. In fact, it can create an almost limitless palette. However, this process can be a bit expensive compared to one or two-color printing. It can go as high as 4 times the price of a two-color printing job.

4 color postcard printing is good for postcards because it brings out brilliant images. It uses four pieces of film – cyan, magenta, yellow and black. Each color uses one film. Two-color printing is cheaper because it only uses two films. Thus, it takes less stripping and plating. Moreover, it will only take little time in order to finish the printing job.

Exact colors can also be produced with the use of Pantone Matching System. This process is often resorted to create accurate colors that match the company’s logo or traditional design. This process may seem the most costly. However, if you want exact colors, try this.

Business Cards and the Future

May16

For a while business cards have been a very popular way to solidify a contact. Printing of the cards has gotten to be more quality for less money and so everyone has a business card. Back in the day it was a phone number and maybe a fax number if the office was real up and coming on the technology scene. Now technology has taken over business to the point that it is a valid question whether or not there will be business cards in the future.

Are they really crucial? Well at one time yes it was a great idea and people actually held on to a business card and used them as a contact card that they would pop in their rolodex. Now no one has a rolodex and it would take just as long to look someone up in the online yellow pages than it would to flip to the right rolodex file to look up a name and a number. So basically I think that they are out as we know them.

That is not to say that they are out for good. No technology has a way of finding a way to stick around. Now we are seeing business cards in the form of mini cd-roms that not only have the name and address but also a personal introduction to the person and work of the giver as well as a overview of the company for which the donor works. This can be as simple as a pdf file or as complicated as an animated tour with interactive features.

We are also seeing things like an electronic business card that can be sent to one another with wireless connections between portable digital devices. This is becoming the thing to do and the business card can automatically update a contacts list in that person’s default email software.

So the little paper business card that used to be all the rage is phasing out but the concept is not dead. Rather it is taking on a life of its own with technology and ingenuity being its vitality. Who knows maybe in the not too distant future we will have holographic business cards that can be sent from the chips in our wrist that also contain all the other information that we used in our daily life including our shopping lists and bank account information. However, in the mean time paper business cards have evolved to plastic business cards. But what will take its place after that? Technology will surprise us.

What to Consider When Ordering Business Cards

May02

As you are probably aware, business card trading in the business industry is a common and normal practice usually among business owners and corporate CEOs. This process is one of the marketing tools that show the front line image of every business entities. The cards are being used to create the first contact with the existing customers and the target market at the same time.

It’s crucial for a business card to achieve printing results that will produce cards that are creative and practical in terms of getting you the inexpensive full color effect. But usually we find it hard to choose what type of services does our business card needs.

Taking consideration of the services offered by different print shops in town, try to prefer the one that have a digital art studio which has extensive graphic design process and printing equipment that are technologically savvy. With this service, it ensures to provide you outputs at the soonest time possible. Thus, from traditional offset printing services to custom printing services, you can rely on the benefits that digital printing technology can provide.

Premium materials are also needed to achieve the desire quality output for your cards. Don’t just settle for a cheaper printing cost if the quality of your business card is compromised. Be wise to pick for the right commercial printing company to do the job for you. Of course professional service of a well-trained team is a vital component for the realization of good and effective business cards. Lot of skills and knowledge are required to accomplish such quality and creative works.

These are but among the few services a commercial printing company offers. Make sure that when you choose the service of a printing company remember that you are not only to prefer the quality and affordability of the job but most importantly the excellence and perfection it will give for your business card!

Increase Your Sales with Business Cards

Apr24

What is the best way to get your business out there? A business card is a great way to introduce your company name to a potential client and then in turn they will always have your name and number handy. This brings your company into your client’s world as a household name for your customers for their future needs or as a word of mouth company to pass on to their friends and family. Business cards that boost your sales need to be given out to every person you come in contact with or anyone who becomes interested in your company and the service that you provide. A business card should also have an eye-catching design and it should be memorable to help your business profit more.

Let’s say that you are in the legal business. A business card is extremely necessary in that line of work. Your name will be remembered when your customer is given your card and then they will have it to keep around and refer to when necessary. There are several templates available online that will give your business card the look that you want. Law related business cards can convey the message that you are an attorney or work at a law firm as a paralegal or anything related. You can have law related designs on your business card such as a background of an old court house, or anything relevant to the industry. Definitely consider adding clip art to your business card if you want a simple, yet effective design for any industry or business you are in.

There are magnetic business cards that give your customers the assurance that they can place your card on the refrigerator and forget about it. Then the next day and a couple of weeks later your business card will still be around when the needs of your services are required. Your business card is not just another boring paper card. It has a feature that is almost guaranteed to get you business and boost your sales. Magnetic business cards are easily accessible and are a lot harder to lose, once you stick them and forget them. The refrigerator is not the only surface that your magnetic business card will stick too. File cabinets, lockers, and even cars can become places of advertisement for your business, its services and products.

Business Cards Printing Gets Corporate Identity Out the Easily

Apr09

Business cards importance in the business industry cannot be over emphasized at all. As a matter of fact, it is the foremost tool used by businessmen and other business enthusiasts for networking their products and services.

No one can deny the blatant fact that competition nowadays is pretty stiff. Anyone who takes it for granted and not lift a finger to compete will be way left behind. This is the very reason why businessmen and their pools of marketing experts are planning a wise and easy strategy to capture their target market. They are poring over marketing tools and advertisements. They want to conquer the mass media. But what is the easiest way to reach the top? Is it worth spending a lot of money?

As far as big companies, spending a big sum is of no worry. Obviously, they have the finances. Networking and marketing are essential to them to keep the goodwill and corporate identity. However, to starting businesses and to those still struggling, networking and marketing slash the pocket. Thus, making known their corporate identity is taxing for them. They cannot subscribe to pompous ads. They cannot spend more than what they have thus, an inexpensive alternative must be sought. Good thing we have handy and effective business cards to back them up.

Business cards may seem so tiny but they have the influence to boost your business. They are not only effective but inexpensive as well. Compared to other networking and marketing tools, business cards are far more effectual and practical. Nevertheless, they must pass quality and meticulous planning, printing and distribution process so as to achieve their full potentials. Planning is the key factor why we have effective business cards. It is the initial phase where we get to conceptualize what we want to come up. Business cards printing is an essential phase in the undertaking. The design, colors, images and logo of business cards must instantly reflect the corporate identity of the business. The design and printing process must be of high-quality to have an excellent outcome. Bear in mind that catchy, meaty and functional business cards grab the thing that you desire most. Finally, business cards have to be delivered. But one common mistake interferes in the smooth-sailing process. This mistake must be avoided at all cost. And what is this big mistake? It is distribution to the wrong persons. Hence, give business cards to your real business leads. Or else you will just be throwing away your your money that you had worked hard for.

Understanding Business Etiquette

Apr02

929523_business_card

Whenever you are doing business abroad, it’s very important to realize the local culture. Culture includes areas such as a country’s values,norms, behaviours, food, architecture, fashion, art among many others. Nevertheless, one area of culture that is important for the international business person is etiquette.

It is crucial to understand business etiquette because it allows you to feel comfortable in your dealings with foreign friends, colleagues, clients or customers. Just by knowing what to do and say in the right places will help build trust and open lines of communication.

One aspect of etiquette that is of great importance internationally is the exchanging of business cards.

In North America or Europe, the business card has little meaning other than a convenient form of capturing essential personal details. However, in other parts of the world the business card has very different meanings.

For instance, in Japan the business card is viewed as a representation of the owner. Therefore proper business etiquette demands one treats the business card with respect and honour.

Below we have provided you with a few examples of international business card exchange etiquette that may help you on your business trips abroad.

Here are Some Tips that Involve General Business Card Etiquette Tips

Business cards are an internationally recognized means of presenting personal contact details, so ensure you have a plentiful supply.
Demonstrating good business etiquette is merely a means of presenting yourself as best you can. Failure to adhere to foreign business etiquette does not always have disastrous consequences.
When travelling abroad for business it is advisable to have one side of your business card translated into the appropriate language.
Business cards are generally exchanged at the beginning of or at the end of an initial meeting.
Good business etiquette requires you present the card so the recipient’s language is face up.
Make a point of studying any business card, commenting on it and clarifying information before putting it away.

Business Card Etiquette in Japan

Invest in quality cards.
Business cards are exchanged with great ceremony.
Always keep your business cards in pristine condition.
Treat the business card you receive as you would the person.
Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.
During a meeting, place the business cards on the table in front of you in the order people are seated.
When the meeting is over, put the business cards in a business card case or a portfolio.
Business cards are always received with two hands but can be given with only one.

Business Card Etiquette in China

Have one side of your business card translated into Chinese using simplified Chinese characters that are printed in gold ink since gold is an auspicious colour.
Ensure the translation is carried out into the appropriate Chinese dialect, i.e. Cantonese or Mandarin. Hold the card in both hands when offering it.
Never write on someone’s card unless so directed.
Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.

Business Card Etiquette in India

If you have a university degree or any honour, put it on your business card.
Always use the right hand to give and receive business cards.
Business cards need not be translated into Hindi as English is widely spoken within the business community.

Business Card Etiquette in the UK

Business card etiquette is relaxed in the UK and involves little ceremony.
It is not considered bad etiquette to keep cards in a pocket.
Business cards should be kept clean and presentable.
Do not feel obliged to hand out a business card to everyone you meet as it is not expected.

It is absolutely crucial to understand business card etiquette when traveling abroad for business.

The Advantages And Disadvantages Of Using Plastic Business Cards

May10

Businesses are turning to plastic cards more and more today, and for good reason. There are some really good advantages to using plastic instead of the traditional stock paper cards, but there are also some disadvantages as well. In order to decide for yourself which is right for you, here are some things you should know about them.

Read more

The Advantages And Disadvantages Of Using Toronto Plastic Business Cards

Apr12

Businesses are turning to plastic cards more and more today, and for good reason. There are some really good advantages to using plastic instead of the traditional stock paper cards, but there are also some disadvantages as well. In order to decide for yourself which is right for you, here are some things you should know about them.

Read more

The Benefits Of Plastic Business Cards

Apr11

Cheap plastic business cards are the way that many people and corporations prefer to get their names about on a person to person basis. They have many advantages over old style paper cards and are also much cheaper to produce. They are far more environmentally friendly compared to paper or cardboard cards and they also do not take as long to manufacture.

Read more

Thinking About Getting Toronto Business Cards? Consider Plastic

Apr10

You know you need a business card whether you’re a professional or have a business. How else will you be able to get a person to follow through and call you while also showing them that you’re prepared and you’re to be taken seriously? But have you ever thought about what kind of card to get? When it comes to Toronto business cards you should consider getting plastic.

Read more