Business Cards Used for Marketing

Jan06

Business Cards Used for Marketing

Business cards are an excellent resource for not only people that would like to have every employee remembered, however also a great way to get your business out there. They provide many methods to spread the word about your business, and to provide many opportunities to hand them out in person and leave them behind in public places. Below are some of the top tips to ensure you get the most out of your business card marketing.

Consider Images - Always be sure that the images that you include on your business cards all correlate to other pieces of your marketing materials. That means that images you include should be the same images that appear on your website, postcards and flyers.

Match the Design – Be sure that the design of the business cards are something that will fall in line with all of your other marketing collateral. This is imperative for not only developing greater brand recognition, but also for have great amounts of brand recall. Both of these outcomes not only positively affect your business, but will also help you in increasing the credibility of your brand. These will also help in ensuring that you get more for your money, and that all of the marketing pieces support each other the same way.

Pay Attention to Shape – Try to have the shape be a die cut pattern. By having a shape that is unique you are not only standing out, but you are positioning yourself as a creative business. Being a creative business will help in positioning yourself as a creative thought leader, and also help in being viewed as a business that stands above the fold in terms of creativity and engagement.

Understand the Copy- Try to have the copy be as concise as possible. Having short copy will help in not only getting your main points across, but will also help in letting he reader connect with your marketing materials. Just try to think of three main points that the business card will revolved around and go from there. This will help to ensure that your marketing speak is consistent with all of your other pieces too.

Layout is Important – Make sure that the lay out is something that is clean and simple. By having clean and simple lines, you are better able to draw attention to what matters most. So think of ways to simplify your business card as much as possible and you will succeed in getting the attention you want.

When you are done be sure to get feedback from friends, family and coworkers and their feedback is very important.

Understanding Business Letter Etiquette

May30

Business etiquette is really concerned with building relationships founded upon courtesy and politeness between business personnel. Etiquette, and especially business etiquette, is a means of maximizing your potential by presenting yourself positively.

Writing a business letter is not simply a matter of expressing your ideas clearly. The way you write a letter and the etiquette you employ may have a significant impact on your success or failure in business.
Failure to observe correct business letter etiquette can result in you adopting an inappropriate tone, causing offense or misunderstandings, lack of clarity or purpose and hostility or soured relations.
The foundation of good business letter etiquette is ‘Think before you write’. You should be considering who the letter is addressed to, how and why? This will then influence style, content and structure.

Here we cover some of the main issues relating to good business letter etiquette:

Addressing the Letter

Always make sure you have spelled the recipient’s name correctly. It may sound simple, but you would be surprised at how many people fail to do so. The recipient’s name should include titles, honours or qualifications if deemed necessary.

Many people use the ‘Dear Sir/Yours Faithfully’ formula when addressing the receiver. Although this is acceptable for routine matters it is impersonal and should not be used when dealing with those you know, queries or complaints. With these the ‘Dear Mr…./Yours Sincerely’ formula should be adopted.

Once a certain level of familiarity is reached it is not considered bad etiquette to use phrases such as ‘Kind Regards’ or ‘All the best’ at the end of the letter.

Being Confidential

If the content of the letter is sensitive, personal or confidential it must be marked appropriately. Marking the letter ‘confidential’ will suffice in highlighting this fact. If you only want the letter read by the receiver without the interception of a secretary or PA, mark it as ‘Private’, ‘Personal’ or ‘Strictly Confidential’. If you have received such a business letter it is good etiquette to reciprocate and ensure that all future correspondence is kept at that level of confidentiality.

Style to Pay Attention to

Proper business letter etiquette requires that a consistent and clear approach, combined with courtesy, be employed. As a rule of thumb, aim to keep all business letters formal in style. Even when the receiver is familiar to you, it is advisable maintain a certain level of business etiquette as the letter may be seen by others or referred to by a third party in the future.

However, this does not mean you should use long or uncommon words to express yourself. This merely looks odd and makes the letter unreadable. It is best to read a letter first and consider whether you would speak to that person face to face in the same way. If not, then re-write it.
Letters should be signed personally. It looks unprofessional, cold and somewhat lazy if a letter is left unsigned. However, having a secretary or PA sign on your behalf is not considered a breach of business etiquette.

Do not Forget Humour

Humour can be used in business letters but only when the writer is completely positive the recipient will understand the joke or pun. From a business etiquette perspective it may be wise to avoid humour. This is because firstly, the letter may be read during a crisis, after receiving bad news or on a sombre occasion. Any other time the humour may have been appreciated but under these circumstances it may dramatically backfire. Secondly, the written word is open to misinterpretation. Your sarcastic or ironic remark may be taken the wrong way. Thirdly, it is possible that the letter may be read by a third party who may deem the humour inappropriate and pursue a complaint of some sort.

Responding

Good business letter etiquette calls for letters to be responded to promptly or within certain guidelines. This may normally be considered as 5 working days. If this is not possible then some sort of acknowledgement should be sent either by letter, fax, phone or e-mail.
Always use reference numbers or clearly state the purpose of the letter at the top, for example, ‘Re: Business Letter Etiquette Enquiry’. This allows the receiver to trace correspondence and immediately set your letter within a context.

When replying to points or questions the proper etiquette is to respond in the same order as they were asked.

Managing Conflict

Letters are often an arena for conflicts or disputes. Even in these circumstances there are rules of business letter etiquette that should be adhered to.

If you initiate the dispute then,

1) Explain and set out your case simply and clearly to the most appropriate person, 2) Offer information that may be required by the other party to help answer questions, 3) Indicate a time scale by which you expect a reply or the matter to be resolved.
If you are receiving the dispute then 1) inform senior colleagues who may be affected or who may be able to offer assistance,
2) Submit all replies in draft form for a senior colleague to check, 3) Stick to the facts and the merits of the case and do not allow emotions to become involved, 4) Be polite, patient and courteous.
Using business etiquette in all matters and especially in business letters will ensure you communicate effectively, avoid misunderstandings and maximize your business potential.

The Business Card with the Strong Message

Apr17

Isn’t it a nice feeling to have your name in print for the first time? This is not just any ordinary printing with your name and details. They are your own business cards. Any other of these cards would contain names, addresses and contact numbers. That would be the typical business card.

Nowadays, business cards are made into marketing tools to promote the owner’s business and a source of advertisement that serves as reminders for people reading them. As small as these cards may see, they have been a necessity for information getting since then. These have become the perfect equipment for entrepreneurs to be able to get clients and stay of their competitors.

As a marketing tool, these small prints need all the marketing strategy they can get to maintain effectiveness. Using all the right techniques with the modern machines, you have made the perfect business card. This would mean that you have gotten the attention of the holder. The next big thing to be considered is the content of the card. Does it appeal as much as the designs do? The most commonly overlooked marketing factor in business cards is the message that the card conveys. What does it say to the people who read them?

Having the best appearance and designs do not always guarantee customer response using these cards. It’s crucial to note the words that are used to describe the business, its products and the services rendered.

To begin with, the slogan or logo should be able to make the reader isolate your card from others. People tend to just set aside these cards along with other cards and files, to be searched on later when the need arises. Making your card as unique and a standout would distinguish it from those others. When the time comes for it to be of use, something about the card that the readers have seen would come to mind and they would remember that certain card. It could be the printed words, or the drawings that are inherent in them, or a design that was stuck to memory. Or the contents. It gives them a good reason to choose and call you.

A bottom line that is irresistible would definitely arouse enough interest to set you apart from the rest. An example is phrases that offers discounts, new products and promos. These can guarantee customers coming and going back to know more. Putting motivational lines that opens the door for them to respond to you is also a must. It is best to not let customers left hanging in confusion as to what to do next after reading your cards. Guide them on what to do next by giving hints about it in your cards. There is always no harm in a bit of guidance.

Business cards may be small and seemingly insignificant, but they are also easy carriages. What’s more, they are continuously being passed on. You never know who its next holder would be.