Today in business and networking there are so many different opinions about business card distribution. Many say give them out to everyone you meet, regardless of their level of career or type. Others say to give them out more strategically, only to qualified leads or potential customers that you’ve already spoken to. When it comes to ordering new business cards, the number you need obviously depends on which of these strategies you take on. Some people will get through thousands of cards in a few months, others will make a few hundred cards last several years.
There are some additional factors to consider when deciding how many business cards to order.
Are you likely to move in nearer future?
A move may indicate that a new landline number will be needed even if you don’t print your physical address on your cards. There is nothing more unprofessional than crossed out numbers on otherwise beautifully printed business cards, so order a smaller run of perhaps 200 cards to last you until your move.
How Often to you Update you Branding?
Many times those in the creative and design fields like to create new twists and fresh visuals for their brand and their business cards. They get tired of giving out the same old card after six months or so. In this case guesstimate how many cards you will give out in that time period and order just that number.
Are you anticipating to attain new qualifications in the next year?
If that is the case then you are likely to want to add those accreditations to your card, then it will make sense only to order enough cards to last until that time.
Do you go to many networking events?
If you routinely give out lots of business cards at networking events, then you will get through 500 cards in no time. In this case a larger order of 1000 or more cards makes sense, so that you don’t have to keep re-ordering more.
Do you do most of your work online?
If you mostly work and network online and give out only a few cards every now and then, even a small order of 500 cards might last you for years. In that case work smart with the contact info that you provide, so that it is less likely to go out of date. Leave off your physical address and landline and just give out email and web addresses and perhaps your business cellphone number. As long as your website is kept up to date with your contact info then your card will also remain current. Or find a business card printer who is happy to print short runs of cards and just order 200 at a time.
As a general rule, if you prefer not to keep tweaking your design, order enough cards to last you six months, or perhaps a year.